1) Peter Gabriel Backs British Blockchain Startup Provenance

Former lead singer of Genesis, the legendary rocker Peter Gabriel is backing a UK blockchain company that’s aiming to make supply chains more transparent. The startup, Provenance, made the announcement.

Founded in 2015 by Jessi Baker, Provenance aims to use blockchain technology in the food supply chain by tracking the produce on supermarket shelves to determine its origin.

In recognition of his many years of human rights activism, Gabriel has received the Man of Peace award from the Nobel Peace Prize laureates and Time magazine named him one of the 100 most influential people in the world. He joins a roll call of celebrity backers for initial coin offerings and blockchain related projects.

“We need to be able to trust the source and distribution chain, particularly when it comes to guaranteeing that things are produced ethically and in an ecologically sound way,” Gabriel said. “I am convinced that the service Provenance provides, using their blockchain data system, is going to find a big role going forward and will be of great use to the consumer and provide a level playing field for smaller, independent producers on which to compete with the big players. Jessi Baker and her team are very impressive and I fully expect them to do really well.”

2) New Blockchain Platform to Provide Digital Immortality

AnkhLabs has on Tuesday announced its initial coin offering (ICO) for a platform that will enable users to create a digital version of their identity on the blockchain. The company claims that its platform, BeANKH, uses blockchain and AI to make immortality a digital reality, using big data to create a ‘digital you’ focusing on essential personality traits.

AnkhLabs claims that the technology learns to replicate human thinking algorithms, decision-making patterns, and psycho-emotional attitudes in order to make an immutable record of the user that may continue after death.

“Blockchain technology is the missing link to digital immortality. Imagine being able to congratulate your grandchild on his graduation after you are gone or being able to preserve memories for Alzheimer’s patients. The potential applications are endless. BeANKH allows us to secure the future for you and your loved ones,” the company founders said, in a statement.

3) Korean Fund Hashed Backs Ad Platform XCHNG

South Korean Crypto fund Hashed has made an investment in XCHNG, a blockchain platform that aims to disrupt the digital advertising business with its third quarter test launch.

The lead investment by Hashed was announced by XCHNG’s Cayman Islands-based R&D holding company, Kochava Labs in a press release Tuesday. It said its open source blockchain project is addressing some of the most pressing issues faced today in digital advertising.

4) Embleema Announces Healthcare Blockchain

New-York based Embleema announced on Tuesday the launch of a healthcare blockchain network, which the company says will give patients complete control over their medical data.

According to Embleema, its blockchain will enable users to have the exclusive right to grant access to their medical data for trials, and be compensated directly for doing so via tokens, as well as centralizing all their health data in a completely secure environment.

Embleema stated that the advantages of its product include secure storage and real-time sharing of data between hospitals, patients, pharmacists and doctors.

5) NatWest Joins R3 Blockchain Finance Platform Marco Polo

UK bank NatWest today announced that it has joined Marco Polo, a trade finance network created by FinTech platform TradeIX and enterprise blockchain software firm R3, in a bid to dramatically reduce the costs, risks and time involved in businesses trading with each other.

“The momentum around Marco Polo continues to build. We’re delighted to see NatWest join the growing network of financial institutions working together with R3 and TradeIX to bring much-needed transparency and efficiency to trade finance,” said David E. Rutter, CEO of R3, in a statement.

NatWest joins other banks that have adopted the platform, including BNP Paribas, Commerzbank, ING, Standard Chartered Bank, Natixis, Bangkok Bank, SMBC, DNB and OP Financial Group. NatWest is working with TradeIX and R3 to make trade finance more transparent and increase connections between banks.


Republished with permission from the wonderful guys at www.the-blockchain.com