In Conversation with Roger Baker, CMO for Invacio Analytica



Q1: Please tell us a bit about yourself and what you do?

Hi, I am Roger Baker, I am the CMO (Chief Marketing Officer) for Invacio. I am 44 years old and prior to joining Invacio was involved in sales, marketing and publishing in a wide range of industry sectors from high-end luxury to middle east construction and from mobile phones to VIP jet interiors. I guess you could say I had trouble settling into anything for too long.

Q2: When did you first develop your love of technology?

Honestly, technology for me was always something to simply use, I never really focused on the how or why of technology just on whether it worked for me, or not. I never really paid to much attention to the latest or possible future technology beyond imagining what it would be like if technologies I saw in movies were to become real.

Q3: When did you first realise the potential of Blockchain?

That was when I first got involved with Invacio, when I saw the possible implications of blockchain in rural communities to support voting systems, track charitable donations to ensure monies weren’t syphoned away, or even to help build personalised educational channels for children in remote regions.

Q4: How and why did you first get involved in Blockchain?

 Until I became involved with Invacio, blockchain was something I had never heard of, it came to my attention as discussions were taking place around other communication technologies that the founder of Invacio (William West) had created and when ways to create an off-grid, digital e-commerce mechanism were being discussed. Now it is something that Invacio are working on in the background with a couple of variants being looked at and experimented with. This in addition to the main AI technology that is the main foundation of Invacio.

Q5: How do you see the future of Blockchain and cryptocurrencies over the next few years?

 The speculation and investment side of cryptocurrency is what I see as the main stumbling block in the way of full-blown global blockchain adoption. Data storage, contracts, record keeping and many other areas will benefit greatly from the acceptance of immutable ledgers. Blockchain’s future will entirely depend on the industry’s ability to nurture use of the technology in its own right and not merely as a mechanism for creating cryptocurrencies. Far too many viable blockchain projects are falling by the wayside because of the speculative nature of the cryptocurrencies and markets attached to the companies intent on creating them.

Q6: Who do you think Satoshi Nakomoto is? What do you imagining him looking like?

My favourite theory on that is the one that Satoshi is an acronym of global technology companies

SAmsung, TOSHIba, NAKAmichi and MOTOrola. I have never tried to imagine what he looks like.

Q7: What advice would you give to someone just starting out in the industry?

Pick your team wisely and make sure you get ironclad contracts signed before any money comes into your possesion

Q8: If you had the power, what’s the one rule you’d change in the industry?

As well as the transparency of blockchain transactions for ICO raises, all organisations should be forced to provide open book financial accounts to show exactly where all monies go in relation to the development of the projects. No more cashing out and the money disappearing.

Q9: What’s the most challenging thing about your job?

As I am still fairly new to the sector and it is my job to communicate the benefits of our technologies, it is learning about what we have available and then translating it all into words that people with even less experience than me can understand.

Q10: If there was no such thing as Blockchain or cryptocurrency, what do you think you’d be doing instead?

I have no idea, probably still job hopping in sales and marketing, looking for something that maybe doesn’t exist: Peace of mind in a dog eat dog world.

Q11: As a child, what did you want to be when you grew up?

I was laughed out of a careers advice session when I said I wanted to be a stuntman.

Q12:  What’s your favourite movie?

The Mechanic with Jason Statham, there are some kickass fight scenes in that film.

Q13: Which is your favourite place in the world?

Anywhere I can hear my own thoughts. I am kind of happy in my own company wherever that may be.

Q14: Which car you drive (if you drive)?

 I recently had to replace my second-hand, 15-year-old Volvo, V40 and did so with a 10-year-old Nissan Qashqai. I was never a car-obsessed boy racer, I only learnt to drive in 2011, when my second child was born, so for me, getting a car was all about practicality. I guess if I had a choice, I would get a brand new version of the Qashqai or possibly a Volvo XC90.