What Behavioural Heuristics plays in the cryptocurrency market?

About Maxwell:
Currently looking for opportunities around Behavioral Insights, Data Insights, and Behavioral Economics.
4+ years experience across, Behavioural Insights, Behavioural Economics, Project Management, team management, Data & Analytics, and the delivery of business and HR Solutions.

A recent publication of my work on Behavioural Economics and Blockchain.
https://jbba.scholasticahq.com/article/7776-the-application-of-behavioural-heuristics-to-initial-coin-offerings-valuation-and-investment

About BBA:
Established in 2017, The British Blockchain Association (BBA) is the most powerful voice in the UK blockchain industry. It is a not-for-profit, membership funded, organisation that promotes the comprehensive adoption of Blockchain technology and Distributed Ledger Technologies (DLT) across the public and private sectors in the United Kingdom and globally.

The BBA is an advocate for both industry and education. It is the leading UK association for blockchain and DLT technologies. It is also home to the Journal of British Blockchain Association (JBBA), Europe’s first peer reviewed research journal on Blockchain and DLT ecosystems. The BBA Student Forum is the Student wing of the BBA and is responsible for the voice of Blockchain within Academia.

The BBA promotes the interests of its members through common interest groups and the BBA Advisory Board strives to make the UK the leading nation in adoption of Blockchain/DLT to bring tangible, real world impact with economic sustainability.

Our founding members and advisors are internationally recognised thought-leaders and cutting edge organisations drawn from the worlds intersecting the Blockchain/DLT ecosystem. The BBA connects policymakers, blockchain engineers, venture capitalists and visionaries to advance the understanding, acceptance and application of blockchain/DLT technologies.