In Conversation Bob Yelland – European Blockchain Marketing Manager – IBM @ Blockchain Live London
About Bob Yelland:
Leading the European Marketing team to promote Enterprise Blockchain to IT, LOB and Developer communities, to build awareness and drive demand. Executing campaigns across Europe. Building IBMs brand through clear positioning in the market place, evolving the marketing mix, promoting key case studies, conducting extensive press and analyst meetings and constructing relevant assets. Identifying key events to sponsor and speak. Creating and measuring digital journeys.